The hoodie is more than clothing. It stands for comfort, identity, and resistance; and now, with Asaali Hoodie in the picture, it can be transformed into something timeless and bold, unapologetically counterculture.
For movers and shakers, this hoodie combines the best raw materials with conscious design to form a truly original cultural ethos. Asaali Hoodie is for you the moment you reach for comfort between pushing through city streets or powering through a creation in the studio.
Name That Means Something
“Asaali” simply means authentic in Swahili-in fact, that is the very soul of this hoodie.
A world of throwaway trends and fast fashion aside, Asaali is meant to stand for something real: being real, designing for purpose, and honoring self-expression. Asaali is far more than just style. It means being present as you-A real person, present, and ready to roll.
Not made to blend in with the rest, this one subtly aims to remind you of your identity.
For Everyday Greatness
Underpinning Asaali Hoodie is one principle: comfort is never compromised. We scoured across lands sourcing materials that would ensure the highest quality, are environmentally friendly, and suitable for everyday wear.
Fabric: 80% Organic Cotton / 20% Recycled Polyester
Weight: 400 GSM (grams per square meter), heavyweight, and luxurious feel
Interior: Brushed fleece lining, soft, and warm to the core
Exterior: Smooth structured finish that maintains its shape and resists pilling
What comes forth is a hoodie that looks substantial but is not stiff. It’s soft and yet holds to its form. It is warm but isn’t heavy.
This is the kind of hoodie that gets thrown on in the morning and is never taken off-the-happy-one.
Designed to Fit Your Life
With real lives and real people in mind, Asaali Hoodie. No awkward sizing. No generic cuts. Just a smart, modern fit that looks good and feels even better.
Unisex: Designed to fit all bodies, all styles
Relaxed fit: Comfortable without feeling baggy
Drop shoulder seam: Modern aesthetic for advanced streetwear style
Double-lined hood: Structured, comfy, and durable
Ribbed cuffs and hem: Retains its shape even after a few washes and much wear
From styling it for a night out, layering it under a jacket, to lounging at home — the Asaali Hoodie will fit anywhere in your lifestyle while simultaneously keeping you anchored in style.
The Details That Define It
Tiny details make a big difference. We have granted the Asaali Hoodie with features carefully thought of that give it a clear-cut identity — in all the right ways.
Kangaroo pocket: Deep and reinforced; great for keeping hands warm or stashing essentials
Hidden internal pocket: Subtle storage.
Matte-finish drawstrings: Clean, simple, and functional—none of that cheap fraying here.
Woven Asaali patch logo: Minimal, iconic, and meaningful.
Flatlock stitching: Strong seams that lie flat for a smooth, finished appearance.
These are not simply aesthetic decisions but functional ones to enhance comfort and experience while wearing the hoodie.
Wear It Your Way
The beauty of the Asaali Hoodie lies in its flexibility. It goes beyond being one look. It’s many. And how you wear it is entirely up to you.
Dressed up: With a pair of tailored trousers, a long coat, and boots, it has a clean and elevated feel.
Keep it classic: Joggers and sneakers are all you need for an off-duty and on-point look.
Layer it smartly: From under a bomber to over a longline tee, it collaborates weather well.
Go monochrome: Pair with our Asaali sweatpants or shorts for a statement-making full fit.
Whatever way it is donned, it speaks confidence, clarity, and culture.
Sustainably Made, Consciously Designed
We go beyond style. We do it right. That means responsible choices in every step:
Organic cotton: Grown without any harmful chemicals, or synthetic pesticides.
Recycled polyester: To reduce waste and lower environmental impact.
Ethical production: Our manufacturing partners adhere to fair labor practices and safe working conditions.
Low-waste packaging: Shipped with as little plastic as possible and recyclable materials.
Because truthfulness goes beyond what you wear. It goes into how it is made and why.
Limited Drops. Infinite Impact.
We do not mass-produce. Each Asaali Hoodie is released in limited runs to reduce waste, maintain exclusivity, and give each piece that much-needed space to matter.
When we drop, we drop with purpose. Each release is connected to a story, a community, or a cause. And once it’s gone, it just isn’t coming back. So when you get your hands on one, know that you are wearing something special.
Care Instructions
Keep your Asaali Hoodie looking and feeling fresh:
Machine wash cold, gentle cycle
Wash inside out to protect color and detail
Tumble dry low or hang to dry
No bleach or harsh detergent
The better you treat it, the better it feels.
Sizing Info
We offer a range of sizes from XS to XXL for all body types.
True to size for a regular fit
Size up for a relaxed, oversized feel
Size down for a more fitted look
Model 1 (5’9″, 160 lbs) wearing size M
Model 2 (6’1″, 190 lbs) wearing size L
Model 3 (5’5″, 140 lbs) wearing size S
Need some help in picking the size? Well, our fit guide is ready to assist. Or you may give us a shout for some personalized size assistance.
Own It.
The Asaali Hoodie describes not a look but a feeling of getting into it. It’s for the thinkers, the doers, the dreamers, the grounded, and the outright bold. For those yearning for more from their wardrobe: more meaning, more matter, or more soul.
